design & facilitation

RESEARCH & INNOVATION

PRODUCT DESIGN & DEVELOPMENT


ART & CREATIVE DIRECTION

BRAND CONCEPTS & STRATEGY

GRAPHIC & LOGO DESIGN, CORPORATE IDENTITY

VISUALIZATION & ILLUSTRATION


SPACES, INTERIOR DESIGN, EXHIBITION & RETAIL ARCHITECTURE

POINT OF SALE


INTEGRATED SOLUTIONS FOR THE EYEWEAR INDUSTRY

PRODUCT & PRODUCTION TECHNOLOGY MANAGEMENT, SOURCING


TEACHING & LECTURES

portfolio
products interior graphics eyewear
potpourri

COBLENS LUNAPARK TWR, 2015

COBLENS LUNAPARK ACETATE, 2015

SMALL DSM DISPLAY, 2015

COBLENS LUNAPARK ACETATE, 2015

LEPORELLO, 2015

COBLENS LUNAPARK TWR SUN, 2015

LEPORELLO, 2015

LEATHER MIRROR, 2015

LEPORELLO, 2015

COBLENS LUNAPARK TWR SUN, 2015

CHILDRENS STORE SHELF, 2014

NKB SERIES ACETATE TITANIUM MIX, 2014

OPTICIAN SHOP IN BERLIN, 2014

NKB SERIES ACETATE TITANIUM MIX, 2014

OPTICIAN SHOP IN BERLIN, 2014

AUTOBAHN SERIES NIOBIUM COATED TITANIUM, 2014

SHOP SHELF BERLIN, 2014

HAW VISUALS, 2014

OPTICAL STORE BERLIN, 2014

NKB SERIES ACETATE TITANIUM MIX, 2014

CHILDREN'S OPTOMETRIST, 2014

OPTICIANS SHOP LED TRAYS, 2013

TWR TITANIUM SERIES, 2013

ACETATE SUN, 2013

HAW VISUALS, 2014

DSM SHELF, 2014

OPTICIANS SHOP IN KOBLENZ, 2013

ACETATE, 2013

TWR TITANIUM SERIES SUN, 2013

OPTICIANS SHOP LED TRAYS DETAIL, 2013

TWR TITANIUM SERIES, 2013

OPTICIANS SHOP TRAYS DETAILS, 2013

ACETATE SUN, 2013

BOARD GAME, 2013

ACETATE SUN, 2013

LOGO, 2013

ILLUSTRATION EYEWEAR MAGAZINE, 2013

ACETATE, 2013

ILLUSTRATION EYEWEAR MAGAZINE, 2013

OPTICIANS SHOP IN KOBLENZ, 2013

W+G REEF SUNGLASSES, 2012

CHRISTMAS CLIP, 2012

TRADE FAIR BOOTH, 2012

W+G REEF SUNGLASSES, 2012

W+G STOOL, 2011

REEF CHECK ILLUSTRATION, 2011

ILLUSTRATION EYEWEAR MAGAZINE, 2012

REEF EXPLANATORY WEBSITE, 2011

MANUAL, 2011

HASSLINGER BODYCARE FOR W&G, 2011

HASLINGER X W+G BODYCARE, 2011

ANDERSHORN LOGO, 2011

FOSCA & HÖLCK ZAHNARZTPRAXIS, 2011

REEF ILLUSTRATIONS 2011

W+G HAMPTONS MONTAUK, 2011

ACRYLIC LIGHTBOXES, 2011

WHITEOUT & GLARE CAMPAIGN 2011

ANDERSHORN INVITATION, 2011

W+G ARSHAMONAQUE, 2011

W+G AMAGANSETT, 2011

ANDERSHORN VISUALS, 2011

FOSCA & HÖLCK ZAHNARZTPRAXIS, 2011

REEF EXPLANATORY WEBSITE, 2011

REEF EXHIBITION, 2011

ANDERSHORN X HOFFMANN, 2010

REEF ILLUSTRATIONS 2011

GLASS MOSAIC DETAIL, 2010

BELT, 2010

DRIVEWEAR, 2010

INSTRUCTIONS, 2010

W+G VOLT, 2010

GLASS MOSAIC DETAIL, 2010

BELT, 2010

W+G SHELF, 2010

BELT, 2010

THE MANIFOLD WEB CONCEPT, 2010

THE MANIFOLD CD, 2010

WOODEN DISPLAY, 2010

W+G VOLT, 2010

RETRO KEYBOARD HANGMAN APP, 2010

GLASS MOSAIC DETAIL, 2010

W+G TRADE BOOTH, 2010

ANDERSHORN X HOFFMANN, 2010

BELT, 2010

W+G VOLT, 2010

VOLT PICTOGRAMMS, 2010

COUCH AND CHAIR, 2010

DRIVEWEAR, 2010

W+G SHOWROOM, 2010

ACRYLIC DISPLAY, 2010

W+G TRADEFAIR STAND SILMO, 2010

TSUYA TSUYA LOGO, 2010

W+G BOOTH, 2010

ARABESQUE FLOOR LAMP, 2010

W+G VOLT, 2010

FLUORESCENT SNOWFLAKE 2010

WALL GLASS MOSAIC, 2009

MEMO WHEEL, 2009

ADIDAS AROMA DISPLAY, 2009

MONOQEL LOGO, 2009

DISPLAY BOXES CONCRETE + WOOD, 2009

BACH GL, 2009

ADIDAS AROMA DISPLAY, 2009

PIXEL TRANSISTORS ILLUSTRATION, 2009

FOUND VISUALS, 2009

JUST FOUND CHRISTMAS SHOP, 2009

FOUND STACKABLE CERAMICS, 2009

LENSWISTA FOLDER, 2009

CRYSTALIZING 2009

9TY PACKAGING, 2009

WALL GLASS MOSAIC, 2009

BACH GL, 2009

TI 22 TURNING BUTTONS, 2009

KAISHI OPTICAL, 2009

LENSWISTA MEMO WHEEL, 2009

NIKA METAL, 2009

PFEFFERMENZE LOGO & CD, 2009

KAISHI EYEWEAR, 2009

CARDBOARD FAIR BOOTH, 2009

TI 22 TURNING BUTTONS, 2009

TI22 BOOTH WOODEN CONCEPT, 2009

HULL BOOTH CONCEPT, 2009

BACH GL, 2009

SCHMELCHER LOGO, 2009

W+G TRADE BOOTH, 2009

BMW WATCH, 2008

BWW LEATHER CASE, 2008

W+G LOGO REDESIGN, 2008

PARAVENT STUDIO, 2008

NIKA ACETATE, 2008

BMW FOUNTAIN PEN, 2008

CASSIOPEIA PRODUCTIONS CD, 2008

FMHOFMANN WEBSITE UNTIL 2008

W+G INVITATION OPTI, 2008

PERSONO LOGO, 2008

TI22 WEBSITE, 2008

NIKA ACETATE, 2008

W+G DEEP SEA MICROSITE, 2008

W+G DEEPSEA, 2008

REEF CHECK W&G WEBSITE 2008

LOGO EICHEDE, 2008

POSTCARD, 2008

HELVETIUM CORPORATE DESIGN, 2008

SCHLEPP, LOGO REDESIGN, 2008

REEF DISPLAYS, 2008

FOUND POSTCARDS, 2008

REEF SOFT CASE, 2008

W+G DEEPSEA, 2008

3-D-VIEWER REEF, 2008

GL SNEAKERS, 2008

NIKA ACETATE, 2008

BMW WATCH, 2008

NIKA ACETATE, 2008

BOOTH CONCEPT, 2008

BLANK MAGASIN DU NORD, 2008

FOUND STORE CONCEPT, 2007

W+G CLIP, 2007

REEF CAMPAIGN BANNER, 2008

BLANK TRADE BOOTH, 2007

BLANK TEXTILE PATTERN, 2007

W+G OPTI, 2007

ILLUSTRATION HEART, 2007

BLANK PACKAGING, 2007

BLANK SHOP FURNITURE, 2007

FRESH FRAMES LOGO, 2007

BLANK TEXTILE PATTERN, 2007

W&G CAMPAIGN, 2007

BLANK CORPORATE DESIGN, 2007

BLANK SHOP AACHEN, 2007

BLANK KINETIK, 2007

WORLD ECONOMIC FORUM ANI 2007

CENTASTAR LABELING, 2007

W+G INVITATION MIDO, 2007

FOUND CORPORATE DESIGN, 2007

W+G INVITATION SILMO, 2007

BLANK ACRYLIC LOGO, 2007

W&G CAMPAIGN, 2007

CENTASTAR CORPORATE DESIGN, 2007

BLANK KINETIK, 2007

FRAMERS COLLECTION, 2006

PHIL GOODS CORPORATE DESIGN, 2006

BLANK PACKAGING, 2007

RAUSCHERT CERAMICS WEB, 2006

W+G MOUNTAIN, 2006

FRAMERS COLLECTION, 2006

FRAMERS LOGO CONCEPT, 2006

RAUSCHERT CERAMICS CD 2006

FRAMERS COLLECTION, 2006

MÖVE CLASH, 2005

MÖVE CLASH CAMPAIGN, 2005

ALPENGLÜHN SHOP ZURICH, 2005

MÖVE CLASH, 2005

MÖVE GRADIENT, 2005

TRESSETTE RESTAURANT, 2005

MÖVE BUCKY, 2005

MÖVE FROST, 2005

ONONO, LUDWIG, 2005

MÖVE DELFT, 2005

IC BERLIN SHIPPING BOX, 2005

MÖVE FROST, 2005

PLASTIC! IC BERLIN, 2005

IC BERLIN REGULAR COLLECTION, 2005

MÖVE YEEHAW, 2005

MÖVE YEEHAW, 2005

IC BERLIN PLASTIC!, 2005

MÖVE DELFT, 2005

IC BERLIN REGULAR COLLECTION, 2005

MÖVE FROST, 2005

IC BERLIN, LIMITED DOUBLE FRAME, 2005

MÖVE CLASH, 2005

ONONO, ARTHUS, 2005

MÖVE CLASH, 2005

MÖVE FURNITURE CONCEPT, 2004

IC BERLIN TRUCK, 2004

IC BERLIN, LIMITED DOUBLE FRAME, 2005

MÖVE SKEW, 2004

IC BERLIN, 2004

MÖVE PETALS, 2004

IC! BERLIN VOLKSBRILLE, 2004

MÖVE SCRIBBLE, 2004

IC BERLIN CONTAINER, 2004

TISZA, CERAMICS LAMP, 2004

IC BERLIN, 2004

IC! BERLIN ODYSSEY, 2004

IC BERLIN ODYSSEY, 2004

MÖVE FURNITURE CONCEPT, 2004

IC BERLIN SANTORINI, 2004

MÖVE SKEW, 2004

IC! BERLIN LOOKBOOK, 2004

MÖVE DROP GLASS SERIES, 2004

IC BERLIN TRUCK, 2004

MÖVE SCRIBBLE, 2004

IC! BERLIN ODYSSEY, 2004

MÖVE PETALS, 2004

IC BERLIN ODYSSEY, 2004

MÖVE ONDA BOWL, 2004

IC! BERLIN ODYSSEY, 2004

MÖVE SCRIBBLE, 2004

REICHENBACH LOGO YOUNG, 2004

MATHMOS JETSTREAM LAVA LAMP, 2003

FORMGEBER SHOP II, 2003

IC BERLIN DISPLAY, 2004

MANDENG BODY CARE, 2003

DUNA BOWLS FORMGEBER-BERLIN, 2003

RUMMEL SENSOFLEX DETAIL, 2003

DUNA BOWL, 2003

OORT CERAMICS LAMP, 2003

PREMIUM FAIR BERLIN BAR, 2003

RUMMEL MATTRESS PATTERN 2003,

SENSOFLEX DISPLAYS, 2003

IC BERLIN CAR LIMITED, 2003

DESIGNMAI EXHIBITION, 2003

MANDENG LOGOS, 2003

PREUSSISCH BLAU EXHIBITION, 2003

LUTZ PAUL CONCEPT, 2003

MATHMOS, JETSTREAM LAVA LAMP, 2003

DUNA BOWL, 2003

ROSENHÖFE LOGO, 2003

SENSOFLEX SPRING MOUNT, 2003

SENSOFLEX BED, 2003

DUNA BOWL, 2003

ADIDAS UWS, 2003

SKEW SONY FOYER, 2002

ADIDAS CLIMACOOL BUS, 2002

PHAETON SEEMORE EVENT, 2002

MTV CONCEPT, 2002

TOVA FINGERFOOD RESTAURANT, 2002

CARATONGA II, 2002

BRILLE 54 CONCEPT, 2002

ADIDAS CLIMA COOL BUS, 2002

VOLKSWAGEN SEEMORE, 2002

BENT CHAIR, 2002

TILT SHELF I, 2002

TILT SHELF II, 2002

NUBIAZ SHOP, 2002

moshi square, 2002

NUBIAZ LAMPS, 2002

PIXELPARK, BRAINBOX II, 2001

PHILOS JEWELER, 2001

VENTUREPARK, 2001

MÖVE FLAKES, 2001

BEAU & BELLE, 2001

BIOINSEL LAMP, 2001

SLANT BANK, 2001

PIXELPARK BRAINBOX, 2001

SLANT CHAIR, 2001

VERDI BOOTH, 2001

SLANT STOOL, 2001

ZLU, 2001

SLANT CHAIR, 2001

MÖVE FLAKES, 2001

MÖVE HARTKÖRPER, 2001

FARBECHT HAIRDRESSER, 2001

BEAU + BELLE, 2001

BUDA MODULAR TABLE, 2001

SLANT CHAIR, 2001

PP WITH JÜRGEN MAYER H, 2001

FARBECHT LOGO, 2001

PIXELPARK COLOR CLOCK, 2001

SKEW MODULAR CHAIR, 2001

VENTUREPARK FOYER, 2001

ZLU FLOOR PLAN, 2001

PIXELPARK RGB LADDER, 2000

TOST STOOL, 2000

TOST STOOL, 2000

TOST STOOL, 2000

PIXELPARK COLOR PANES FOYER, 2000

TOST PORCELAIN REICHENBACH, 2000

BUDA BOWL ROBEX, 2000

TOST PORCELAIN REICHENBACH, 2000

CO3 ACRYLIC BOWL, 1999

CO3 HANGING LAMP, 1999

PIXELPARK, 2000

LITTLE DIPPER REICHENBACH, 1999

BIG DIPPER REICHENBACH, 1999

CO3 ACRYLIC BOWL, 1999

CO3 FLOOR LAMP, 1999

LITTLE DIPPER REICHENBACH, 1999

CO3 FLOOR LAMP, 1999

TSITSI FOLDED LAMP, 1998

IC CASE CONCEPT, 1998

BIG DIPPER REICHENBACH, 1999

EVA, EVONA, ADAM LAMP SERIES, 1995

ADAM FOLDED LAMP, 1995

CARATONGA I, 1998

awards & commendations

2013

  • HALL OF FRAMES NEWCOMER BRAND BRONCE
    spectacles


2012

  • iF PRODUCT DESIGN AWARD
    product family of spectacles, volt, whiteout & glare

  • iF PRODUCT DESIGN AWARD
    collection of sunglasses, reef, whiteout & glare


2011

  • DESIGNPREIS DEUTSCHLAND
    nominee, showroom in berlin, whiteout & glare

  • DESIGNPREIS DEUTSCHLAND
    nominee, trade fair booth, whiteout & glare

  • RED DOT BEST OF THE BEST – PRODUCT DESIGN AWARD
    eyewear collection volt for all 12 modells, whiteout & glare

  • DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND
    nominee, ti22 trade fair booth, for whiteout & glare

  • DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND
    nominee, campaign ti22, for whiteout & glare

  • DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND
    nominee, logo, corporate identity and campaign ‘found‘

  • DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND
    nominee, logo, corporate identity and campaign ‘blank‘


2010

  • GREEN GOOD DESIGN AWARD CHICAGO
    ti22 trade fair booth, for whiteout & glare

  • RED DOT COMMUNICATION DESIGN AWARD
    showroom, for whiteout & glare

  • iF COMMUNICATION DESIGN AWARD
    trade fair booth, for whiteout & glare

  • DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND
    nominee, reef campaign, for whiteout & glare

  • DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND
    nominee, ceramics eyewear yzo-specs

  • RED DOT COMMUNICATION DESIGN AWARD
    ti22 trade fair booth, for whiteout & glare

  • RED DOT COMMUNICATION DESIGN AWARD
    logo, corporate identity and campaign ‘found‘

  • RED  DOT  COMMUNICATION DESIGN AWARD
    logo, corporate identity and campaign ‘blank‘


2009

  • iF COMMUNICATION DESIGN AWARD
    mixed media campaign ti22

  • iF COMMUNICATION DESIGN AWARD
    ti22 trade fair booth, for whiteout & glare


2008

  • GOOD DESIGN AWARD CHICAGO
    ceramics eyewear yzo-specs

  • iF COMMUNICATION DESIGN AWARD
    reef campaign, for whiteout & glare

  • DEUTSCHER INDUSTRIEPREIS
    ceramics eyewear yzo-specs

  • EOY EYEWEAR OF THE YEAR IOFT
    (international optical fair of tokio), best women’s eyewear of the year 2008


2006

  • EOY EYEWEAR OF THE YEAR IOFT 
    (international optical fair of tokio), best women’s eyewear of the year 2006, for ic! berlin


2005

  • DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND
    nominee, natascha for ic! berlin

  • iF COMMUNICATION DESIGN AWARD
    restaurant tresette, in collaboration with unit berlin


2003

  • CONTRACT WORLD AWARD BEST OF CATEGORY
    floor covering, for ZLU oberbaum city berlin


2001

  • FORM AWARD, Designpreis der Handwerkskammer & der Messe Frankfurt
    co3 acrylic bowl, spritzguss

  • FORM AWARD, Designpreis der Handwerkskammer & der Messe Frankfurt
    ‚little dipper’ porcelain bowl, in collaboration with reichenbach porzellan

  • FORM AWARD, Designpreis der Handwerkskammer & der Messe Frankfurt
    ‚big dipper’ porcelain bowl, in collaboration with reichenbach porzellan

  • FORM AWARD, Designpreis der Handwerkskammer & der Messe Frankfurt
    ‚co3’ porcelain bowl, in collaboration with reichenbach porzellan

  • SPIN OFF COLOGNE
    tilt shelf


2000

  • FORM AWARD, Designpreis der Handwerkskammer & der Messe Frankfurt
    eva polypropylene assembly kit folded indoor lamp

  • FORM AWARD, Designpreis der Handwerkskammer & der Messe Frankfurt
    adam polypropylene assembly kit folded indoor lamp

  • FORM AWARD, Designpreis der Handwerkskammer & der Messe Frankfurt
    evona polypropylene assembly kit folded indoor lamp


clients & references

Selection of clients for products, projects and consulting:

ADIDAS

BACH OPTICS

BACCARDI

BAR JEDER VERNUNFT

BERLINER FESTSPIELE

BMW

BURKHARDT LEITNER MESSESYSTEME

CENTASTAR

COBLENS

CONQUISTADOR

DEUTSCHE BANK

DUNKIN DONUTS

EBAY

ECHO AWARD

FRAMERS BERLIN

FROTTANA TEXTIL

HOFFMANN NATURAL EYEWEAR

HYPO VEREINSBANK

IC! BERLIN

MATE MAGAZINE

MATHMOS

MÖVE

MTV

NIKA OPTICS

NYMPHENBURG PORZELLAN

PHIL GOODS

PIXELPARK

PREMIUM FASHION TRADE SHOW

RAUSCHERT KERAMIK

REICHENBACH PORZELLAN

RTL

RUMMEL MATRATZEN

SCHOLZ & FRIENDS

SONY

TIPI DAS ZELT

DEUTSCHE TELEKOM

UDK UNIVERSITÄT DER KÜNSTE ZU BERLIN

VERDI GEWERKSCHAFT

VISIONAIRE MAGAZINE

VOLKSWAGEN

WEISSENSEE KUNSTHOCHSCHULE BERLIN

WENTWORTH INSTITUTE OF TECHNOLOGY

WHITEOUT & GLARE

WORLD ECONOMIC FORUM

contact

FM HOFMANN


mail at fmhofmann dot com